面试时想提高面试通过率，最好结合实际案例，按照思路拆解步骤，举例说明，只讲思路会显得假大空https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n我之前做的3C，这只是我做运营的思路，非标或不同类目不一定适用https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n[一R]怎么打爆品https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n大致思路：选品-策划-上架-推广https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n选品：爆品7分品3分运营，选品很重要https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n一看市场，趋势上涨/稳定，容量大https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n二看竞品，看价格做产品定位，竞品差评反应的痛点，（用ai分析，效率又快又精准）https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n三看产品，质量好，供货稳定https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n策划：理产品卖点，挖掘产品使用场景，可以一个使用场景做一条链接，高价产品做差异化，用户痛点要重点描述https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n上架：做基础销量，我一般非搜补单https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n推广：测图测款（非必要），重点关注点击收藏加购率（收藏＞加购的产品就不要猛猛花钱了），测试期间投产不重要，点击100的时候，点击率＞同行，加购率＞10％（不一定，看产品是低中高哪个价格段），数据可以，做下一步打标入池，多计划搭配跑https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n[二R]爆品链接怎么维稳https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n一是不断做拉新，跑的好的计划，微加预算复制计划https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n二是根据市场变化更新视觉和卖点https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n三是不定期店铺活动（首单礼金，满减券都行），做好复购，爆品可以做多个链接，放不同类目，用不同类目的词去建计划推品，注意词图人一致https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n[三R]爆品链接销量下滑怎么办https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n内部：https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n一查看链接评论问大家，看是不是有差评https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n二分析具体哪些数据指标持续下滑：流量，转化……https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n三优化内功，定期更新标题（我是一月一次，一次只改一两个词，不会做大变动），优化没有流量，数据不好的词，优化主图详情https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n外部：https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n一看市场大盘https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n二看关注竞品流失，及时采取措施，关注主要竞品：主图卖点、价格/价格机制等，监控竞品引流成交关键词，推广计划加入竞品引流成交词，收割竞品流量https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n采取动作后无改善迹象，用新链接推，或者做产品更新迭代https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n#电商运营 #运营助理 #面经 #面试技巧 #面试问题 #面试求职 #天猫运营 #运营
