岗位名称：GTM计划专员https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n自评打分：9/10https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n⚠️此岗位要求英文水平！https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n⚠️深挖简历和个人信息提问这部分无法复用，所以仅记录所有人可复用的部分。https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n小米计划将一款全新的AIOT品类引入一个你熟悉的海外市场。你如何设计一个市场进入策略的研究框架？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n如何研究和定义一款小米智能家居产品在某个海外市场的核心目标用户群体？你认为他们的需求和购买动机与中国用户有何不同？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n对于小米的AIOT产品，在海外市场，“线上直销”（官网）和“线下零售渠道”（如Best Buy）的战略定位和作用应该有何不同？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n请为一个即将在北美上市的小米新款电动滑板车，策划一个整合营销传播方案的核心创意。https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n我们的一款扫地机器人在海外上市后，线上用户评价两极分化严重。如何通过定性和定量分析，去探究这背后的原因？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n如何定义一次新品成功“上市”的标准（注意需要量化）？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n选择一个小米AIOT产品的直接竞争对手（例如，苹果的HomePod或科沃斯的扫地机器人）。分析其GTM策略的优劣势。https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n一个新品的成功上市，需要协调研发、供应链、市场、销售等多个团队。作为GTM专员，在项目管理中最关键的挑战是什么？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n在新品上市前，你发现主要竞争对手即将发布一款功能相似但价格更低的产品。你会向团队提出什么样的应急预案？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n分享一个你在高压环境下，依然保持冷静并成功解决问题的经历。https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n为什么特别想接受“外派”的挑战？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n你是一个“消费电子发烧友”吗？请分享一款你认为在产品定位和市场推广上做得非常出色的AIOT产品。https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n小米的成功很大程度上依赖于一套高效、标准化的打法。但在一个文化和市场环境迥异的海外市场，渠道、媒体和用户习惯都要求我们进行深度的“本土化”调整，这会显著增加成本和复杂性，你认为我们应该坚持小米的成功模式（标准化），还是彻底迎合本地市场（本土化）？https://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cchttps://www.nyrcw.cc\n#互联网大厂 #小米校招 #小米面经 #小米gtm #小米国际gtm #GTM岗面试辅导 #海外GTM岗招聘 #华为GTM #市场营销招聘 #市场营销校招
